Creative direction

Pop-up exhibition Linking Maker & Market

Creating an exhibition concept that effectively promotes craft businesses participating in market access programmes. An attractive, flexible and versatile booth that showcases a curated selection of products from makers. The brand Linking Maker & Market included a top-notch visual identity, outstanding photography and an online platform for promotion.

Creative direction and marketing strategy, as well as product curation by Irene. Concept creation in collaboration with Mark Kwami. Exhibition design by Daphna Laurens. Graphic design by Rowan McCuskey. Photography by Carlfried Verwaayen.

2015: for the Centre for the Promotion of Imports from Developing Countries (CBI), an agency of the Ministry of Foreign Affairs of the Netherlands.


"Linking Maker & Market made the offer CBI has more tangible, more exciting, more effective for the buyers. The potential of suppliers was highlighted with just a few products. It really made a visual impact"
- Mark Kwami, MADE51, UNHCR

More about creative direction
Linking Maker & Market
Pop-up exhibition concept
'Mobile Vendors' concept
With flexible units for displaying product
Colorful pressed glass
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Melange in 4 African ranges
baskets, lamps, textiles and a side table
Woven tea towels
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Touch of retro in craft
cashmere, bamboo and shell happy together
Bark cloth cushion covers
by Easy Afric from Uganda
True blue handwork
for bags and home textiles
Recycled denim, rafia and raw silk
by Art Land from Madagascar