Creating an exhibition concept that effectively promotes craft businesses participating in market access programmes. An attractive, flexible and versatile booth that showcases a curated selection of products from makers. The brand Linking Maker & Market included a top-notch visual identity, outstanding photography and an online platform for promotion.
Creative direction and marketing strategy, as well as product curation by Irene. Concept creation in collaboration with Mark Kwami. Exhibition design by Daphna Laurens. Graphic design by Rowan McCuskey. Photography by Carlfried Verwaayen.
2015: for the Centre for the Promotion of Imports from Developing Countries (CBI), an agency of the Ministry of Foreign Affairs of the Netherlands.
"Linking Maker & Market made the offer CBI has more tangible, more exciting, more effective for the buyers. The potential of suppliers was highlighted with just a few products. It really made a visual impact" - Mark Kwami, MADE51, UNHCR