I guide brands in developing a strategy that has impact on the entire value chain – from maker to consumer. Together with business owners, I identify opportunities in the market and the unique DNA of their brand. We translate this into a product offer that considers the social and ecological impact in the supply chain.
I focus on market opportunities when identifying unique craft skills and unknown sources. For importers, I find suitable sources for products that stand out and last long. I have extensively worked with social enterprises and fair trade producers. I understand their skills and how to market these effectively.
As a design consultant, I know the importance of choosing materials and production practices. I work with businesses in making the best possible decisions early on in the product development process. We look at material and treatments to create products that are unique in the market and do not harm the planet. Above all, I want to create meaningful products that suit the needs of consumers.
Product businesses need to thrive in order to make a positive contribution to the world. I guide businesses in identifying trends that suit the needs of the sustainability-conscious consumer. While trends can stimulate overproduction and only promote what is fast-moving, trend analysis can be a useful tool, providing insights into what motivates the consumer.
I create range plans that rock. I start with your existing ranges – do they suit your identity and the market. Are there opportunities to improve the impact and performance of these products? Then we focus on new product development, in which I align sustainability values, trends in the market and the design signature of the brand.
Does this sound good? Get in touch by e-mail and book a free 20-minute call